TABO presents a solution to the lack of property rights in Palestine by creating title deeds for land in the West Bank, and helping Palestinians own affordable plots through interest free monthly installments. TABO platform is digital innovation that allows Palestinians buy a plot from TABO Project online, through superior customer experience.
TABO was established in 2010.
TABO presents a non-traditional automated web application, automates selling company’s listed lands to Palestinians through beautifully integrated interactive 3D models, aerial views, and virtual tours.
TABO Platform is disruptive and combines technology, UX, and digital infrastructure.
Challenges
The idea of TABO platform is to invite buyers in the West Bank, Jerusalem and the far-flung diaspora on a seamless experience of every plot of registered land.
To make this happen, I planned a journey of interactive maps, aerial views, and virtual tours to allows customer to make an informed and comfortable decision. When we found that there is no system serve the process for the project, I invented everything from scratch. Starting by aerial and land photography, panoramic photography, and latest technologies of CAD and web development to integrate them into one experience.
Data Driven Platform
Collecting Data Since Day 1.
TABO platform collects visitors and buyers behavioral data from the website since it’s published. In addition, a dedicated sales portal records every lead interaction and beyond, from the moment they contact us, to the moment the deal is closed. KPIs Dashboards are created for sales team in order to track and evaluate their progress. TABO platform is connected with all advertising and marketing campaigns to test and evaluate marketing activities. Collected data is also used to enhance our product and experience.
IN THE MEDIA