Role
Strategy, Budgeting, Designer, Photography Supervisor
BACKGROUND
Located in Ramallah, only a 10-minute drive from the City Center, the Eithad Villas combines privacy, space, and a beautiful view of Palestine’s mountains.
When took over Etihad Vilas, the project was aging and unaspiring. Product offering suffered poor branding. The project got renamed to Etihad Villas, with a refreshed brand concept focuses on combination of luxury and privacy living.
90% of Etihad Villas units sold-out in 18 months. Marketing campaigns brought more than 4,000 prospects for the 62 villas. For Ramallah (project location), this number is above great.
The Etihad Villas is Palestine’s first luxury residential community.
Signage
